I Love Independents!
The National Merchants Buying Society(NMBS) are running a campaign entitled ‘I Love Independents’, which will communicated within the Trade Press in January 2011 and through Social Media such as Facebook and Twitter.
The campaign has been created to target the end user (i.e. the Builder and Plumber etc.) and raise the awareness and benefits of trading with Independent Builders, Timber and Hardware, Plumbing and Heating Merchants.
The key messages of the campaign are:
- Local Knowledge - Building materials can be bought from local businesses that are able to support the end user by offering local decisions, for local problems, whist having the network to deliver national solutions.
- The People - Independents are staffed by people in tune with the customer and they make a big difference. They have excellent product knowledge as well as understanding the local market and needs.
- Stock - Independents hold a good stock range and depth. This allows the end user to have the confidence that they can buy the product when they need it.
- Support - Most leading Independents are supported by National Merchant Buying Society Ltd (NMBS), the UK’s leading buying society for Independent Merchants. From this the end user can be sure that their local Independent has the ability to source and deliver, competitively, all their building materials required.
There is also an Independent Merchant locator on http://www.iloveindependents.co.uk to enable the end user to easily find their local Independent.
The campiagn will also include ongoing competitions for the end-user, which will highlight why they Love trading with Independents.
We encourage you to get involved with the campaign and you can become a fan by visiting http://www.facebook.com/ILoveIndependents and follow the latest information by following our tweets on Twitter LoveIndependent.